Privacy Policy
Last updated: 17 September 2026
Apex Ideas Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains what information we collect through this website, why we collect it, how we use it and your rights in relation to that information.
Who we are
This website is operated by:
Apex Ideas Ltd
Mayden House, Newark, NG23 5DJ
Email: inf@apexideas.co.uk
For data protection purposes, Apex Ideas Ltd is the data controller for personal information collected through this website.
Information we collect
We may collect personal information when you:
contact us using the website contact form;
contact us by email, telephone or another method;
enquire about our design, engineering or product development services;
agree to receive communications from us; or
otherwise provide information to us in connection with a potential or existing business relationship.
This information may include your:
name;
company or organisation;
email address;
telephone number;
details of your enquiry; and
any other information you choose to provide.
The website may also collect limited technical information about visits to the site, such as browser type, device type, pages viewed and how visitors reached the website. Where this involves non-essential cookies or analytics technologies, these are used only in accordance with your cookie preferences.
See our Cookie Policy for more information.
How we use your information
We may use your personal information to:
respond to enquiries;
discuss potential projects or business opportunities;
prepare proposals or quotations;
provide services you have asked us to provide;
communicate with clients, suppliers and other business contacts;
operate, maintain and improve this website;
keep appropriate business and financial records; and
comply with legal or regulatory obligations.
We do not sell your personal information.
Our legal basis for using your information
Depending on the circumstances, we process personal information because:
It is necessary to take steps at your request before entering into a contract, or to perform a contract with you.
It is in our legitimate interests, for example to respond to business enquiries, manage client and supplier relationships and operate and improve our business.
You have given your consent, where consent is required, for example for certain cookies or optional marketing communications.
We have a legal obligation to retain or process certain information, for example for accounting, taxation or regulatory purposes.
Contact forms
If you submit an enquiry through our website, the information you provide will be used to respond to your enquiry and, where appropriate, to discuss a potential business relationship with you.
You are not obliged to provide personal information through the website, although we may be unable to respond properly to an enquiry without basic contact information.
Website hosting and service providers
This website is built and hosted using Squarespace.
Squarespace and other service providers we use may process limited personal information on our behalf where this is necessary to provide website hosting, communications, analytics or other business services.
We only provide service providers with information reasonably necessary for the services they perform.
International transfers
Some of our technology providers may process information outside the United Kingdom or European Economic Area.
Where personal information is transferred internationally, we rely on appropriate safeguards required by applicable data protection legislation, such as recognised adequacy arrangements or approved contractual protections.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.
As a general guide:
unsuccessful or one-off enquiries will normally be retained for no longer than two years;
information relating to clients and completed projects may be retained for longer where necessary for contractual, intellectual property, insurance or legal reasons;
financial and accounting records are retained for the periods required by law; and
information processed on the basis of consent is retained until consent is withdrawn or the information is no longer required.
We periodically review the information we hold and delete information that is no longer required.
Security
We take reasonable technical and organisational measures to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
Your rights
Depending on the circumstances and the applicable data protection legislation, you may have the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate information;
ask us to delete your information;
ask us to restrict how your information is used;
object to certain uses of your information;
receive certain information in a portable format; and
withdraw consent where we rely on consent.
You can exercise these rights by contacting us using the details above.
Data-protection rights vary slightly depending on the lawful basis for processing and the circumstances, rather than every right applying automatically in every situation.
Marketing
We will only send electronic marketing communications where we have an appropriate legal basis to do so.
You can ask us to stop sending marketing communications at any time by contacting us or using any unsubscribe facility included in those communications.
Automated decision-making
We do not use information collected through this website to make solely automated decisions that have legal or similarly significant effects on individuals.
Complaints
If you have concerns about how we handle your personal information, please contact us first so that we can investigate.
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO).
If you are located in the European Economic Area, you may also have the right to complain to the relevant data protection supervisory authority in your country.
The right to complain to the relevant supervisory authority is one of the items privacy information should explain.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our website, services or legal requirements.
The date at the top of this page indicates when it was last updated.