I innovate the stuff that makes products work.
3 ways of helping you create physical products that do something genuinely better.
no more facelifts.
Looks might get someone to walk over. Better function gives them a reason to buy.
The old form-versus-function debate will probably never go away. I’m firmly on the side of function first, but only just. A product still has to look right, feel right and attract attention.
But once the customer is standing in front of it, the thing that really matters is discovering that it does something a little better than everything else on the shelf.
So if you’re going to the trouble of refreshing a product, don’t just give it a new face. Give it a better reason to exist.
Use me where you need me.
I can solve the problem for you, work alongside your team, or help your team get better at doing it themselves. Innovate, Collaborate or Enable - your choice.
Every business is different, so I don’t sell a fixed consultancy process or force projects into a standard package. I fit around the capability you already have and add value where it is actually needed.
INNOVATE
I do it.
I take on the functional problem and develop the better way to make the product work.COLLABORATE
I do it with your team.
I work alongside your designers and engineers, contributing ideas, design thinking and practical product-development input.ENABLE
I help your team do it better.
I improve the way your team generates ideas, works together and turns opportunities into stronger innovation.
Ideas don’t count until they get made.
Here’s what Innovate, Collaborate and Enable look like in the real world.
innovate
One simple observation - 35 years of sales.
collaborate
Half the calories. Keep the doughnut.
enable
Three years stuck. Three months done.
It’s all in the bandwidth.
Engineering and design. Consultancy and corporate leadership. Different perspectives, all working on the same problem at the same time.
I started as a mechanical engineer, but then did industrial design at the Royal College of Art. That put two very different sets of rules in the same head: how something works and how people experience it.
My career has had the same split. I’ve spent roughly half of it as a consultant creating products for clients, and half inside manufacturing businesses leading engineering and innovation teams. So I get both sides of the table.
Decades of experience in patents, manufacturing and commercialisation gives me the bandwidth to make connections, balance competing demands and find solutions that are easy to miss.
Let’s not waste each other’s time.
If you need genuine functional innovation in a physical product, call me. If you don’t, there are better people to talk to.
Call me if you need a product to work differently or better, you have a functional problem nobody has cracked, or your team needs help getting beyond the obvious solutions.
Don’t bother if you just want styling, routine CAD or engineering resource, or you already know exactly what you want and just need someone to execute it.
Otherwise let’s have a quick chat and see where it goes.