Pop-Up Teabag

Beating the Pyramid

The PG Tips pyramid bag gives the tea leaves more room to move (as the knitted monkey kept telling us) but it didn't pack well into the box and ended up all scrunched up.

The 'pop-up' teabag had the best of both worlds in that it was flat, space saving and neat in the box but as soon as you made tea with it it magically transformed  into a sphere giving maximum 'room to move'.

This was achieved using a material that was well known in an industry totally unrelated to tea - sometimes the best innovations come from bringing the best of two different worlds together.


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