Circular Economy OpenIdeo Challenge

It’s time to end the outdated production model of take, make, and dispose.

To ensure the health of our people and planet, we need to build circular systems that reduce waste and add value across the entire life cycle of the products we produce and consume.  

The KapKeep bottle was inspired by the way people used to stick the foil top of a old fashioned milk bottle to the side of the bottle to stop it getting lost. It was the fat on the underside of the lid that made it stick!

By giving the drinker somewhere to keep the cap it prevents them getting lost and ending up washed up on beaches.


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