Launching the Lightbulb


Ever wondered why the lightbulb is always the icon for an idea? Well it’s all down to Mr Edison who figured out how to make a light bulb practical and long lasting. He also invented the phonograph and motion picture camera but I guess they are less iconic somehow.

After a 15 year detour on client side it's exciting to be getting back to our roots. The difference now is that we understand what it's like to be the client - been there, done that. And that's why the headline is about 'no-nonsense' - we'd rather talk about a valuable solution than spend time on another 20 PowerPoints slides.

We’ll be posting stuff about new ideas for a wide range of topics from safer driving to Kim Kardashian (really?) and also more every day stuff like better teabags or water purification for African droughts. 

And as is customary when making inaugural speeches I’d like to thank the Upwork ( community who have all helped get this thing set up. Thanks guys!

A Blank Sheet?


Nothing like starting with a blank sheet of paper – but is it really?

Truly blank sheets are a rare find, often there’s something hiding on the other side or some devious invisible ink that will materialise half-way through the project and derail it.

In busy innovation driven environments it’s vital to know at the start what’s hiding on that proverbial blank sheet. So how do you unearth them early?

There are loads of innovation processes around that offer step by step guides on project set up but often the more intuitive stuff gets missed. Communication with the widest team is everything and that doesn’t just mean getting them in a room and taking a poll. It means having all the antennas up and listening for the sparks of ideas that are hiding beneath the surface and then following up where necessary with the individuals in a more relaxed setting away from the wider team.

Project are made of people and they hold the key to making sure you know what’s lurking on that supposedly blank sheet.